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Why Do You Need A Website

Published on December 22, 2017 by micronet

Many self-employed people find it expensive and complicated with a website. Instead, they usually bet on a free FaceBook page or blog to promote their business. Unfortunately, many entrepreneurs overestimate the benefits and effects of relying on Facebook or blog only. While Facebook is still a really important channel for you to be seen, most people do not know how few of your followers are actually taking part in your published posts.

In 2012, Facebook restricted the scope of published posts to followers of Facebook pages to about 16 percent. A study from 2014 shows that the scope had then decreased further to between six and two percent. Certainly, there are many great benefits to your free Facebook page, such as reviews, image albums, news blogs etc., but without a complementary website, you are completely relied on the fact that Facebook’s advertising company will continue to spread your message for free. Unfortunately, it is naive wishful thinking.

An even bigger problem is that the visibility of Facebook pages in search engines is rarely optimal. It once again leaves the field open to competitors to use an effective website to compete on your brand. Similarly, a blog is, of course, great for regularly engaging your audience and sharing their comments. But to attract and transform such a blog public to business, usually an associated website requires search engines and visitors to contact you, view your opening hours and explore your products or services. Without a website, your blog may remain a cozy diary without a business link.

More at Website erstellen.

Here are some benefits of having a website from companies like Website erstellen:

  1. Leads

Another key benefit of having a website is it can help to generate leads. That’s because customers can have a good experience visiting the site. They can click through the pages and consume content about different topics including your company, industry, products/services, etc. This in turn can help to boost the number of leads your company can rack up.

When getting leads it’s not really enough just to get more. IT’s also a matter of the quality of the leads. This is one of the main reasons why a website’s leads are a good option. When visitors visit your site they can easily click through the site and find the content they’re looking for. That in turn can improve their daily lives.

  1. Accessibility

The problem with brick-and-mortar stores is they’re often only open during the morning and afternoon, and sometimes until mid-evening. Websites are different because they’re “open” 24/7. Even factoring in times the sites are offline they provide better accessibility for visitors. There’s also the fact they can easily be accessed throughout the world. This differs from physical stores that require people to travel there by car, bus, train, plane, etc. so they can shop around. That requires more time, effort, and money.

  1. Marketing/Advertising

Here’s one of the top benefits of having a website in terms of advertising and marketing. For example, one of the big benefits is it’s more eco-friendly and especially compared to print media. So if you’re looking for an effective way to advertise that won’t require tons of trees this is definitely one of the best options.

Another benefit is there are many options. For example, SEO, social media, email, and content are just some of the effective ways you can market using your website. This provides many alternatives to old-school methods like TV and radio. So if you’re looking for the most effective ways to market this is easily one of the best options.

  1. Sales

Another benefit of websites is it provides a hub where your potential and current customers can learn about your company’s products/services. This in turn can increase leads. The goal is to convert them and your company can use various online marketing tools to achieve that goal. The process is generally much easier than converting leads through methods like door-to-door sales and telemarketing, for example. That’s because it’s easier to find your target market then develop marketing campaigns that put them front and center.

  1. Cost

More specifically the cost of advertising your business is much cheaper when you use the Internet rather than other methods like TV, radio, or print media. These methods can be effective but also very expensive. That’s why you should definitely consider advertising via your website. It can be much less expensive as a way to spread the word about your company.

Another factor is a website can also boost the return on investment (ROI) for your marketing budget. This is just as important. There’s many good options like pay per click (PPC), content marketing, SEO marketing, etc. These are all effective marketing tools that not can be affordable but also cost-effective in terms of ROI.

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